When we begin a job search, we usually start with the resume. We open a blank document and start from the top. Where did we work, when did we work there and what did we do. We add in some leadership stuff, awards and possibly a hobby or two. Is this the correct way to start? NO! Stop right there and delete everything you have written. Let’s start again.
Before starting to write a resume, ask yourself these questions:
1. What types of positions are you seeking?
The first step in making sure your resume directly relates to what the employer needs to see, you have to identify what you are seeking in the first place. A resume for someone seeking marketing research positions will be much different from someone seeking positions in energy trading.
2. What are the success indicators for professionals in the positions you are seeking?
If potential employers are seeking people with great leadership skills, then your resume needs to scream your leadership success.
3. What does an employer need to see?
Don’t waste your time telling employers what they do not care to read because what, they won’t read it. Tailor the information to what is going to get you the interview. Employers need to see success in skills and experiences.
4. Do you know anyone with experience in this area who can give you advice? Ask people who work for the companies you are targeting or the types of positions you are targeting for advice on what you need to add or take away from your resume.
5. Do you have quantifiable results for the stories or bullet points listed on your resume?
Remember that every action has a result, and your resume needs to scream results. No results will probably equal no interview.
Once you answer these five questions and make sure each are addressed in your resume, you have now created a targeted document that directly relates to what the employer needs to see on a resume rather than just what you want to write. The resume now becomes a customer-targeted marketing document.
Happy Job Searching!