Original post on: http://www.careerwizardsinc.com/blog/
My advice, delete that meaningless objective statement. Objective statements focus on what the job seeker wants. The job search by its very nature is about marketing your services to a company in need of someone with your specific skills and abilities. The first thing to do when you create your personal marketing campaign is to determine your unique value proposition. Once you have identified your value proposition, the next step is to create a complete marketing portfolio with your value proposition as the continual message. This is what creates your personal brand.
Your resume is a snapshot of your personal brand that communicates what you have to offer to prospective employers. Have you ever seen a marketing document that focuses on what the seller wants? Absolutely not! Effective marketing focuses on what the buyer needs and wants. The employer is the buyer that has outlined their needs for a certain position. Every word on a resume must promote the value that a potential employee can bring to the position and employer.
Objective statements have no place on a resume because they don’t market the features and benefits of hiring you, the candidate. A buyer-focused resume opens with a profile statement that summarizes the value you bring to an organization. Instead of an objective statement, write a profile of your skills or a summary of your qualifications. Profile or summary statements communicate the value or solution you bring to the equation. They’re employer-focused statements designed to grab the attention of hiring managers.
Employers want to know what types of positions you are seeking, and a well-written skills profile will promote the value you bring to the employer while at the same time communicating exactly what position or career path you are seeking. For example, a well-written skills profile might read “Financial professional with nine years of experience in valuations, financial modeling and analysis.”
The next time you start to write an objective statement, stop and write an introduction to your resume that is something that the employer wants to read. Ask yourself, what does the employer need from an ideal job candidate? Do not let a traditional and meaningless objective statement kill your resume.