Monthly Archives: June 2011

Create a Branding Statement to Replace Your Old Objective Statement

Who likes writing objective statements?  Who actually reads objective statements?  My guess is that the answer to both of those questions is a NO!  Objective statements are outdated and should not be used anymore. 

So, you might be asking yourself, what do I write at the top of my resume to show an employer what I’m seeking?  The answer is much more interesting to both write and read.  Write a BRANDING STATEMENT!

When you purchase any product, you search for traits and qualities that meet your needs.  Through a targeted marketing campaign, the seller showcases their product’s value.  The value that a product can contribute is what the customer wants to read and subsequently buy. The same holds true for a resume.

Employers want to see how you can meet their needs.  By writing a quality branding statement, you will not only articulate what you can do for a potential employer but will also state your goals if written effectively.  A branding statement noting your proven ability to manage large-scale projects will interest employers seeking project managers.  Your communication is focused on the customer or employer not yourself.

As a job seeker, your responsibility is to brand yourself as a solution to potential employer’s needs.  Hiring managers are tasked with having the right resources to effectively produce positive results.  Challenging opportunities within an organization where you can increase your responsibility and upward mobility will be the result of you being a valued contributor to that organization not the reason you are hired.  Brand yourself as a solution in your resume introduction and employers will pay attention.  Your objective will be met once you demonstrate you are the ideal brand for the organization.

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The Insanity of the Job Search Hamster Wheel

Albert Einstein defines insanity as doing the same thing over and over again and expecting different results. If this is the case, then insanity is rampant amongst job seekers today.

Are you frustrated that no one is responding to the dozens of resumes you are submitting online? Do you find yourself discouraged at attending career fairs only to be told to apply online and then nothing happen? Not only is this unsuccessful practice a form of insanity, but the frustration will lead you to insanity as well.

Get off of this hamster wheel. The job search process is frustrating enough. There is too much in life you can’t control, so focus what you can control. If something is not working in regards to your job search strategy, then change it. Here are a few quick tips to increase an effective job search process.

  1. Talk with a career coach: Career Coaches have the experience. These experts know the job search process across industry and functional area of business. They know the pulse of business today and work to guide job seekers towards the goal of finding employment. Visit www.careerealism.com for a solid list of professional career coaches.
  2. NETWORK: I can just imagine all of the eye rolls are reading my recommendation to network. Simply put, networking is the key to finding employment. Remember that applying for positions online is only a piece of the process. It is not THE process. Too many job seekers spend their time only applying online. If this is your approach, you are missing the most important step which is to connect with real human beings. Humans hire; systems track candidates.
  3. 3. Build a solid and professional online presence. Your LinkedIn profile should be a comprehensive marketing story of your past successes and future abilities. You should have a strong presence on Twitter making sure you are following industry professionals and employers of interest. Use Hashtags to search for conferences in your field in which you cannot attend. Get involved and be seen. To learn the very best tips on social networking, please read Miriam Salpeter’s book “Social Networking for Career Success”.

I recently read that job seekers should stop focusing on pushing our resumes for a successful job search and instead draw people to you. The former is how you put yourself on that job search hamster wheel. You will keep running in place without getting anywhere near your goal. Get off the hamster wheel and stop the insanity in your job search and career management. Stop doing the same thing and expect different results.

Effectively Use Hashtags in Your Job Search

While it has been close to two years since I opened a Twitter account, it has been about a year since I have been active on Twitter.   I love Twitter!  It is the fastest, most effective way I have found to browse information that interests me and connect with other professionals.  Twitter has been an instrumental resource in elevating my passion and understanding of my profession to a whole new level.  Thank you Twitter!

I must say, however, that one of the most difficult things for me to grasp about Twitter was the #hashtag.  Trying to figure out what #FF means is a day I will not forget.  I was so confused, but once I learned the concept and how to effectively use hashtags, I was off to the races.  In my work, I have found two major areas in which hashtags have helped the most. 

(1)  Network and learn what is happening in your profession:  Along with dozens of other attendees of the National Association of Colleges and Employers (NACE) National Conference last week, I tweeted what I learned from speakers and colleagues throughout the event using the #NACE11 hashtag. Twitter and the hashtag brought the conference to those who could not attend the event, and I found great use in the hashtag search in learning what others were hearing.  This hashtag alone strengthened my connection with fellow Tweeters and those not attending.  My grade for the #NACE11 hashtag is an A+!

(2)  Join others in chats on the jobsearch:  Some of the best trending hashtags for job seekers include:  #career, #jobsearch, #jobseeker, #resume, #coverletters and the list goes on and on.  However, you can also find the best job search discussions with hashtags for professional chats.  Some of my favorite chats to follow include:  #internchat, #tchat, #hfchat and #careerchat. 

Using hashtags to get connected to conversations and information also helps you identify key people and organizations to follow.  Professional activity with Twitter and the use of hashtags can have a positive domino effect in your professional development and increase your business network.  Try it—you’ll like it.  Trust me!