How to Create an Effective Resume Branding Statement

I receive numerous questions this time of year centered around creating an effective profile statement on resumes.   While objective statements are quickly becoming obsolete, the employer still needs to know what you want to do with your career.  So, the question is how to create a profile statement that would interest an employer as well as state what you want to do in the process.  Here are three basic elements to address in your message: 

1.  What is your experience?   What have you been doing?  Five years of experience in consumer product sales, experienced in financial analysis and project management, positions with increasing responsibility in management consulting, etc. 

2.  What are you good at doing?  Proven success in, Ability to, Demonstrated skills in, etc.  Each statement begins with an indication that something great will follow.  What ends each statement must directly relate to either the job (Proven success in financial modeling) or a needed skill (Successful results-driven leader).  The bullet points you will write later in your resume will prove these quick statements to be true. 

3.  What are you good at doing TAKE 2?  Write another sentence highlighting your competitive edge another example of your ability to be successful in your chosen profession.  Reputation for, Track record for, Accomplished, etc. 

You can also include a bulleted list of the areas in which you have expertise listed below your branding statement, but unless your resume is two pages in length or longer I would refrain from that practice.   The point is to promote the problems you solve and the solutions you provide.  Ex:  Reputation for idenitfying areas of improvement and creating cost effective solutions. 

Write a branding or profile statement on your resume that communicates what you want through the value you can bring. Be reader focused and not writer focused.


4 thoughts on “How to Create an Effective Resume Branding Statement

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