Who would have ever thought that the use of telephones and the US Postal Service would become old fashioned to job seekers? On the flip side, who would think bringing back these old fashioned resources in finding employment could be considered creative? Today’s younger job seeker is amazed at the idea of calling a potential employer over the phone much less sending a resume and cover letter through the mail. The very idea of printing a resume, printing a cover letter, signing the cover letter, addressing an envelope with a stamp, stuffing then sealing that enveloped and finally walking this envelope to the mail box is almost inconceivable in today’s job market.
“Pounding the pavement” has become a lost art in seeking employment. Too many have flocked to the comfort of the online application process. As I have said many times, applying for a position online is a task. An effective job search is a process. As a job seeker, what are you willing to do in addition to applying online to secure your targeted job?
When looking for innovative or unique ways to be noticed by potential employers, why not first return to these two basic techniques used from the not so distant past:
Pick up the telephone: The internet provides easy access in finding general telephone numbers to every business in the world. Call employers. You can certainly call the HR department, but you will probably be more successful by calling the department in which you want to work. Emails can often time get lost, but phone calls are rarely lost or overlooked.
Mail your resume: Typing resumes and cover letters on bond paper and sending these job search packets through the mail used to be the most widely used practice for job seekers just 20 years ago. Today, very few job seekers take the time to print resume and cover letters to mail much less know what bond paper is in the first place. In addition, we are more likely to read the mail we physically receive over every email we receive. The volume of mail we receive at the office has dramatically decreased. Job seekers stand a very good chance of their letter being opened.
Applying online will get your resume into the company applicant tracking system. While some companies do look at these resumes for identifying talent, candidates must take extra steps to be noticed unless you believe in the needle in a haystack theory. In order to prove your interest and commitment for the job to employers, think about returning to basics if you will. Purchase a book of US postage stamps, stationery paper and envelopes, and good ink for your printer. The walk to the mailbox will be good for you. In addition, use the Internet to find a few phone numbers and dial the telephone. Dare to be innovative by returning to what many consider “old fashioned.” You might be surprised with the positive feedback you receive.